Applied Predictive Technologies B2B Case Studies & Customer Successes

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APT, a MasterCard company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. APT intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Worldwide, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago.

Case Studies

Showing 26 Applied Predictive Technologies Customer Success Stories

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Global Bank achieves $3M in incremental profits and a 3.1% revenue lift with Applied Predictive Technologies' Test & Learn

Global Hotel Company improves RevPAR, guest satisfaction and generates tens of millions in NPV with Applied Predictive Technologies

Global Multi-Brand Hotel Company achieves 51.5% room revenue lift and nearly $70M annual value with Applied Predictive Technologies' Test & Learn®

International Hotel Franchisor achieves $100M NPV and measurable RevPAR lift with Applied Predictive Technologies' Test & Learn®

International Hotel Franchisor boosts promotion NPV by $2M and quantifies incremental revenue with Applied Predictive Technologies

Large Chain of Auto Service Centers achieves $1.6M incremental annual margin and 12.1% lift in wheel alignment invoices with Applied Predictive Technologies

Large Retailing Company maximizes sales retention and optimizes store-closure decisions with Applied Predictive Technologies' Test & Learn®

Leading Auto Manufacturing Company achieves $8M incremental profit by optimizing vehicle sales incentives with Applied Predictive Technologies

Leading Auto Parts Retailing Company - Customer Case Study

Leading Auto Service Chain achieves $2.5MM incremental annual profit improvement with Applied Predictive Technologies

Leading Automotive Digital Marketing Providing Company achieves 12.5% dealership sales lift and strong ROI with Applied Predictive Technologies' Test & Learn®

Leading Global Airline Company achieves $80M annual revenue opportunity and improved passenger satisfaction with Applied Predictive Technologies' Test & Learn®

Leading International Airline Company - Customer Case Study

Leading North American Insurance Company achieves $100M+ annual profit improvement with Applied Predictive Technologies' Test & Learn® Management System

Leading North American Property and Casualty Insurance Company achieves $49.1M incremental premiums and $6.79 premium-per-payout efficiency with Applied Predictive Technologies' Test & Learn®

A leading P&C provider achieves higher ROI and targeted media spend with Applied Predictive Technologies (APT)

Leading Regional Bank achieves $5M in incremental annual revenue by optimizing banker activities with Applied Predictive Technologies' Test & Learn®

Leading Retailing Company achieves 4% in-store sales lift and optimized ship-from-store strategy with Applied Predictive Technologies

Leading Specialty Retailing Company achieves $2.5M annual profit improvement by targeting extended Saturday hours with Applied Predictive Technologies

Improving Test & Learn Process at a Telecom Operator

Leading US Automaker achieves 5X ROI and 2.5% sales lift with Applied Predictive Technologies

Leading US Bank - Customer Case Study

Leading US Retailing Company achieves over $4M in additional promotional sales with Applied Predictive Technologies' APT Illuminate

Major Card Issuing Company achieves 15% lift in card usage and $4M profit improvement with Applied Predictive Technologies' Test & Learn®

Major US Apparel Retailing Company - Customer Case Study

Prominent U.S. Regional Bank achieves $4.5M incremental profit and 80% of broad‑rollout revenue at under 50% cost with Applied Predictive Technologies' Test & Learn®

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