Case Study: a top US bank drives $10MM in incremental annual profits with Applied Predictive Technologies

Leading US Bank - Customer Case Study

A top US bank was interested in using digital media for customer acquisition but was unsure if its online ad investments would generate a high return. Due to market volatility and other external factors, the bank could not isolate the impact of its ads on new account generation. The client turned to Applied Predictive Technologies and its Test & Learn® software to address this challenge.

Applied Predictive Technologies used its software to construct a matched control group and measure the in-branch impact of the online ads. The analysis revealed a 3% average improvement in new account acquisition and identified the specific market characteristics that drove this success. Using these insights, APT built a predictive model to target the best markets. A targeted rollout to the top 20 markets subsequently drove $10 million in incremental annual profits.