Case Study: International Hotel Franchisor boosts promotion NPV by $2M and quantifies incremental revenue with Applied Predictive Technologies

International Hotel Franchisor - Customer Case Study

An international hotel franchisor operating thousands of properties across multiple brands launched a limited-time 10% discount for stays of two or more nights and needed to determine the promotion’s incremental profitability. Leadership wanted to separate true incremental stays and upsells from “accidental qualifiers” who received the discount without changing behavior to understand the promotion’s net impact on revenue and ROI.

Using APT’s Test & Learn® platform and matched control hotels, the marketing team isolated the promotion’s lift, accurately quantifying incremental stays and upsells and showing that their revenue gains more than offset accidental discounts. The analysis also identified which hotels generated the highest returns, allowing the company to restrict the promotion to those locations and increase the program’s NPV by $2M while improving targeting for future promotions.