Case Study: Global Hotel Company improves RevPAR, guest satisfaction and generates tens of millions in NPV with Applied Predictive Technologies

Global Hotel Company - Customer Case Study

A global hotel company that franchises several brands across thousands of properties faced declining performance for a popular but aging brand. Management found that target guests’ perceptions didn’t match the brand’s aspirations and that inconsistent guest experiences were hurting preference and financial results; an intended relaunch with lobby renovations, staff retraining and marketing produced inconclusive early ROI estimates and disagreement among decision makers.

Working with APT’s Test & Learn® technology, the company compared each post‑relaunch hotel to carefully matched pre‑launch peers to isolate the relaunch lift, measuring RevPAR, NOI, ROI and guest satisfaction by individual program elements. Management used the results to refine the relaunch investments and marketing, continued phased rollouts as hotels demonstrated attractive ROI, and achieved sustained improvements in financial performance and customer satisfaction—generating many tens of millions of dollars in net present value for franchisees.