Case Study: a leading international airline achieves incremental annual revenue with Applied Predictive Technologies

Leading International Airline Company - Customer Case Study

A leading international airline sought to introduce a new Premium Economy seat class but faced difficulties isolating its true impact due to noisy revenue data, biased flight selection, and operational complexities. They partnered with Applied Predictive Technologies (APT) and used its Test & Learn software to measure the revenue impact and determine if the significant investment would pay off across their network.

Using APT's Test & Learn software, the airline conducted an in-market experiment comparing test and control flights. APT's analysis revealed the new class did not drive significant overall revenue lift due to trade-down from premium cabins, but it was projected to be profitable on about 30% of flights. By leveraging APT's recommendations to target only those high-response flights for future rollout, the airline generated an incremental $50 million in annual revenue.