Case Study: International Hotel Franchisor achieves $100M NPV and measurable RevPAR lift with Applied Predictive Technologies' Test & Learn®

International Hotel Franchisor - Customer Case Study

An international hotel franchisor with thousands of properties believed a core brand was underperforming and launched a costly refurbishment pilot—investing hundreds of thousands per hotel to update lobbies, rooms, and signage—but saw highly variable and inconclusive changes in RevPAR, occupancy, and guest satisfaction and halted the program to reassess.

Using APT’s Test & Learn® for Sites, the company precisely measured the remodels’ impact, minimizing measurement error, and found clear lifts in RevPAR and guest satisfaction (with gains coming from competitors rather than cannibalizing same-brand hotels). APT also identified the guest segments and hotel characteristics that benefited most, enabling prioritized, site-specific rollouts that attracted more franchisees, guided component-level decisions, and ultimately generated about $100M in net present value for franchise owners.