Case Study: a leading auto parts retailer achieves $8.5MM annual value increase with APT Test & Learn® for Sites

Leading Auto Parts Retailing Company - Customer Case Study

A leading auto parts retailer sought to optimize its product assortment by introducing a new economy brake kit. The primary challenge was to accurately quantify the new product's total incremental impact, accounting for potential cannibalization of its existing brake products. The retailer engaged Applied Predictive Technologies to address this using their Test & Learn® for Sites software.

The APT solution involved a controlled in-market experiment to measure the new kit's impact. The results showed significant cannibalization of mid-level kits but also revealed a total store sales lift of 0.9% due to halo effects on other categories. Using APT's analysis to target a rollout to the highest-performing stores, which were in more competitively dense and less educated areas, the retailer increased the program's value by $8.5 million annually.