Case Study: A leading P&C provider achieves higher ROI and targeted media spend with Applied Predictive Technologies (APT)

A Leading P&C Provider used Apt to Measure, Refine, and Target their Multi-Channel Media Campaign

A leading property & casualty insurer launched a multi-channel media campaign (digital, radio, TV, and direct mail) across several markets but struggled to disentangle which channels and locations were driving results and where the program was actually effective.

Using APT software to create matched control groups and de-average outcomes, the analysis showed the campaign increased premiums overall but revealed digital had the highest ROI (followed by TV and radio) while direct mail showed no statistically significant impact; performance was strongest in higher‑income areas and markets with lower historical brand recognition. APT then built a predictive model to target responsive markets, enabling the insurer to shift spend from direct mail to digital and limit rollouts to positive‑ROI markets, markedly improving program performance.