Allocadia B2B Case Studies & Customer Successes

Allocadia, help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Allocadia customers include Juniper Networks, VMware, Arc’teryx, and Charles Schwab, and Partner with market leaders including IBM, Oracle, Workfront and Marketo.

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Allocadia B2B Case Studies & Customer Successes

Case Studies

How outdoor outfitter Arc’Teryx elevated their marketing budgets & performance with Allocadia

How Autodesk Drives Marketing Success – Even in a Pandemic – With Better Performance Management

Box more than doubles pipeline-to-spend ratio and gains confident ROI visibility with Allocadia

Change Healthcare achieves dramatically faster, automated budgeting & planning with Allocadia

Charles Schwab achieves real-time marketing budget visibility and streamlined budgeting with Allocadia

How Marketing and Finance Found Common Ground at Cloudera

How Commvault Built a Closed-Loop Integrated Tech Stack with Allocadia, Saving Marketers Time

Demandbase achieves spend-per-opportunity visibility and Finance alignment with Allocadia

Doctors Without Borders achieves one-week go-live and marketing budget transparency with Allocadia

Hitachi Vantara achieves data-driven, finance-aligned marketing investment management with Allocadia

Hortonworks achieves marketing–finance alignment and real‑time budget and ROI visibility with Allocadia

Juniper Networks achieves global marketing investment visibility and 1% budget accuracy with Allocadia

Learning House achieves a 25% reduction in cost-per-acquisition with Allocadia

Microsoft Corporation achieves consistent, scalable marketing ROI and global spend visibility with Allocadia

National Instruments achieves data‑driven marketing planning and investment transparency with Allocadia

Philips Lighting (now Signify) achieves global marketing alignment and measurable ROI with Allocadia

Pitney Bowes achieves centralized marketing investment control and advanced ROI insights with Allocadia

How Skillsoft Gained Crucial Budget Visibility in a Crisis

StepStone achieves real-time, cross-country budget visibility and control with Allocadia

Trimble achieves real-time global marketing budget transparency and stays within 2–3% of budget with Allocadia

VMware achieves faster reporting, budget control & global marketing alignment with Allocadia

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icCube

Perceptive