Case Study: Charles Schwab achieves real-time marketing budget visibility and streamlined budgeting with Allocadia

How Charles Schwab Improved Marketing Budget Management With Allocadia

Charles Schwab’s large marketing organization—over 500 marketers with more than 75 budget managers and 96 cost centers—was struggling to manage a big, frequently reallocated budget with tight tolerances (-2% to +0.5%) using inconsistent spreadsheets. Manual reconciliation, hours spent validating data, and frequent “fire drills” to produce ad‑hoc projections made accurate, timely reporting impractical.

Schwab implemented Allocadia as a flexible, scalable system of record (integrated with Workfront) to centralize spend data and eliminate manual reconciliation. The result: real‑time visibility and analytics, faster budgeting (a full snapshot the day after submissions), monthly transparency for finance, large time savings, reduced spreadsheet reliance, and improved accountability and budget accuracy across the marketing organization.

Charles Schwab

Charles Schwab

Marketing Department