Case Study: Doctors Without Borders achieves one-week go-live and marketing budget transparency with Allocadia

From Triage to Triumph in Seven Days How Doctors Without Borders Went Live with Allocadia in Record Time

Doctors Without Borders’ 15-person marketing team needed to move from spreadsheets and an excluded marketing‑ops function to a transparent, ROI‑focused budgeting process. They faced predictable resistance—concerns that Allocadia would add work, be more complicated than spreadsheets, and force major process change—but prior experience with a technology rollout helped them prepare and align the team.

Allocadia delivered a tailored, detailed onboarding plan with listening sessions, hands‑on training, clear milestones, and focused support, enabling the team to go live in just seven days. The rollout was smooth, marketers adopted the platform enthusiastically, and budgets became living, dynamic resources—positioning marketing operations as a central provider of transparency into investments and ROI.

Doctors Without Borders

Nadine Ahrabi-Nejad

Senior Marketing Associate