Case Study: StepStone achieves real-time, cross-country budget visibility and control with Allocadia

How StepStone uses Allocadia to see how their marketing programs are performing in different countries across the globe

StepStone, a leading European online job board with about 1,100 employees across nine countries, faced a fragmented marketing budgeting process: each market maintained its own Excel file, creating a massive, error-prone document that was difficult to combine, control and keep up to date across teams and currencies.

StepStone deployed Allocadia’s adaptable budgeting and planning platform, which centralized country budgets, added currency-exchange functionality, and provided role-based aggregated views. The result: one-click visibility into quarterly spend, real-time tracking that keeps spend within 2–3% of budget, faster, smarter decision making, easier budget reallocation, and improved data reliability and time savings.

StepStone

Benjamin Deigendesch

Int Online Marketing Analyst