Case Study: Box more than doubles pipeline-to-spend ratio and gains confident ROI visibility with Allocadia

How Box Doubled the Efficiency of their Marketing Spend

Box set a corporate goal to become a billion-dollar company, and marketing was asked to prove which campaigns were driving the best ROI. The marketing operations team, however, was stuck in spreadsheets with stale spend data, poor attribution and no reliable way to tie investments to pipeline, so decisions were based on instinct rather than measurement.

Box implemented Allocadia to centralize investment data, assign unique IDs to activities and integrate Coupa, Marketo and Salesforce with reporting in Tableau, enabling granular ROI and custom attribution. The result: pipeline-to-spend improved from 4:1 to 9:1, record pipeline quarters without increased budgets, plan-to-spend variance under 1% for three quarters, and stronger finance trust and confidence that marketing will help reach the $1B goal.

Box

Tim West

Senior Manager, Marketing Operations