Case Study: Learning House achieves a 25% reduction in cost-per-acquisition with Allocadia

How Learning House Reduced Cost-per-Acquisition by 25% with the Help of Allocadia

The Learning House, a decade‑old provider of services that help colleges and universities create and grow online programs, was hamstrung by manual, spreadsheet‑based tracking of media buys and results. Media Operations Manager Erin Ashcraft needed a timely, accurate way to connect investments to enrollments across 50+ schools, but pulling CRM reports and merging disparate spreadsheets left the team with slow, error‑prone analysis and limited ability to optimize cost‑per‑acquisition.

Implementing Allocadia let Learning House automate aggregation of investment and SugarCRM results, configure tracking across campaigns, programs and schools, and run vendor and school reports on the fly instead of spending a day or two compiling spreadsheets. The result: clearer, more confident data, faster media planning, and at least a 25% reduction in cost‑per‑acquisition across all clients, while enabling the lean team to scale more easily.

Learning House

Erin Ashcraft

Media Operations Manager