Case Study: Hitachi Vantara achieves data-driven, finance-aligned marketing investment management with Allocadia

How Marketing Operations Established Disciplined Marketing Investment Management at Hitachi Vantara

Hitachi Vantara, a global provider of IT infrastructure, analytics and cloud solutions with 250+ marketers across 30+ countries, faced inconsistent budget tracking, fragmented planning and a disconnect with finance. When Jeremie Audran became Director of Global Marketing Operations, marketing could not reliably manage actuals vs. forecasts or present credible numbers, leaving leadership without confidence in marketing’s financial accountability.

Jeremie implemented a formal, data-driven marketing operations framework and rolled out Allocadia to centralize planning, budgeting and MDF management. Within 12 months the company standardized processes (CMO-mandated), enabled prescriptive budget reallocations, gave 80+ users visibility into investment and performance, and brought a multi-million-dollar budget to within dollars of target—restoring finance’s confidence in marketing.

Hitachi

Jeremie Audran

Director of Global Marketing Operations