Case Study: Juniper Networks achieves global marketing investment visibility and 1% budget accuracy with Allocadia

How Juniper uses Allocadia Software to gain visibility into marketing investment planning and global budgeting

Juniper Networks, a global leader in high‑performance network infrastructure, faced fragmented marketing budget management driven by hundreds of individual spreadsheets, inconsistent processes, and data inaccuracies across three theaters and 200+ marketers. The lack of consolidated visibility made it difficult to understand global investment by country, objective or program, so the Global Marketing Operations team sought a single tool to streamline planning and reporting.

Juniper implemented Allocadia’s cloud marketing planning and budgeting solution—rolling out to ~230 users and managing ~200 budgets in under five weeks—giving real‑time analytics, consolidated data integrity and workflow consistency. The result: 100% alignment of spend to strategic objectives, the ability to stay within 1% of budget each quarter, hundreds of hours saved from manual consolidation, faster reallocation of funds and stronger marketing credibility with the business.

Juniper Networks

Eric Andrews

VP Global Marketing Operations