Case Study: Commvault achieves closed-loop marketing ROI with Allocadia

How Commvault Built a Closed-Loop Integrated Tech Stack with Allocadia, Saving Marketers Time

Commvault, a global enterprise data management leader, was struggling with manual entries, duplicate work, and limited visibility across its marketing processes. The team had started integrating its tech stack with Allocadia and Workfront, but still needed a better way to connect budgets, campaigns, and ROI without human error or time-consuming spreadsheet work.

Allocadia helped Commvault build a closed-loop integration across Allocadia, Workfront, Marketo, and Salesforce, so marketers could create and update campaign data once and push it through the stack with a few clicks. The result was less manual entry, fewer errors, and full visibility into investment and performance data, enabling Commvault to track ROI by campaign and make faster, more informed decisions.

Commvault

Anna Soo

Senior Marketing Manager