Case Study: Arc'teryx achieves greater marketing budget visibility and accountability with Allocadia

How outdoor outfitter Arc’Teryx elevated their marketing budgets & performance with Allocadia

Arcteryx, the Vancouver-based outdoor equipment company, struggled to manage marketing budgets in Microsoft Excel, where one part-time employee spent 20 hours a week reconciling invoices and teams had little visibility into spend. Allocadia’s marketing performance management software was brought in to replace spreadsheet-based budgeting and give the marketing organization clearer control.

With Allocadia, each marketing team became responsible for its own budget and could track spend by business unit, channel, activity, and brand. Allocadia also enabled monthly reviews of actuals versus forecast and made it easy to reallocate spend quickly. As a result, Arcteryx improved budget accountability, gained detailed visibility into marketing performance, and could answer budget questions on the fly, such as whether an extra $5,000 could be spent on an event.

Arcteryx

Suzanne Blankenstein

Channel Marketing