Case Study: Trimble achieves real-time global marketing budget transparency and stays within 2–3% of budget with Allocadia

How Trimble uses Allocadia to gain full transparency into their global budgets and marketing initiatives

Trimble, a global location‑based solutions provider best known for GPS technology, was managing its marketing budgets and initiatives across spreadsheets. That process left the team without real‑time visibility—budget status was unclear until quarter‑end, reconciliations were time‑consuming and error‑prone, and the team sometimes missed variances of thousands of dollars.

By adopting Allocadia’s marketing budgeting software, Trimble gained a centralized, transparent budgeting system that uncovered duplicate spend, eliminated a week‑long quarter‑end reconciliation, and kept quarterly spend within 2–3% of budget. The platform also simplified integration across acquisitions and is being rolled out more broadly across the marketing organization.

Trimble

Jarrod Krug

Marketing Communications Manager of Building Construction