Poool B2B Case Studies & Customer Successes

Poool Membership & Subscription Suite - all-in-one audience conversion, management and retention platform to turn content into business. Poool products give marketing teams the autonomy to drive their reader revenue strategies in complete simplicity. Proudly already working with over 130 digital content publishers in 10 countries around the world.

Case Studies

Showing 13 Poool Customer Success Stories

How Alternatives Économiques went from a limited static paywall to a hugely valuable dynamic wall strategy, increasing newsletter sign-ups, engagement and conversion rates through employing Poool’s solution

Alternatives Économiques

Frédéric Desiles

Strategic and Marketing Director

How the French content producer launched their conversion strategy in 2 stages to ensure optimal performance

Bio à la Une

Ludivine Paquet

Bio à la Une

How Boursier dramatically increased their registered user base to learn about their audience, increase ad revenue and convert them into subscribers

Boursier.com

Renaud Coldepin

Digital Marketing Director

How the French publisher transitioned from a free to thriving premium strategy, collecting data, leads and subscribers with ease

Challenges

Clémence Baudouin

Head of Digital Projects

How EBRA group optimized their subscription conversion rates across all 9 brands thanks to a culture of experimentation, learning and optimizing

EBRA Group

Emilie Courmont

Acquisition Project Manager

How ELLE.fr successfully launched a digital subscription strategy and monetized from their readers without impacting traffic, SEO nor ad-based revenue thanks to Poool’s dynamic wall solution

ELLE

Alexy Souciet

SEO Manager

Audience Acquisition and Conversion with upday x Poool

Journal du Dimanche

Bertrand de Volontat

Head of upday France

How JDD employ micro conversion steps such as newsletter signup and registration to monetize their audience without negatively influencing engagement or advertising revenue

Journal du Dimanche

Alexandre Jas

Head of Digital Marketing & Product

How have La Croix increased engagement, conversion rates and traffic simultaneously with a paywall

La Croix

How LPJ launched their premium strategy with Poool whilst collecting data and reader donations

Le Petit Journal

Eléonore Dhellin

Head of Marketing

How the digital-first, independent publisher is using Poool to maximize conversion rates, gain valuable insights about their audience and personalize user experiences

Mediacités

Kevin Arquillo

Marketing & Communications Manager

A/B Testing The Africa Report's Successful Strategy with Poool

The Africa Report

How The Africa Report integrated Poool’s paywall into their website in just a few days, adapting every aspect to match their branding and strategy

The Africa Report

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