Case Study: ELLE achieves subscription growth without hurting SEO or ad revenue with Poool

How ELLE.fr successfully launched a digital subscription strategy and monetized from their readers without impacting traffic, SEO nor ad-based revenue thanks to Poool’s dynamic wall solution

ELLE, a major French online lifestyle magazine, sought to establish a new digital subscription revenue stream without jeopardizing their existing advertising income, traffic, or SEO performance. They partnered with the vendor Poool to implement a dynamic wall solution to navigate this challenge.

Using Poool's platform, ELLE deployed and A/B tested various paywall and data wall scenarios, allowing them to segment audiences and optimize user journeys without needing technical support. As a result, Poool's solution helped ELLE increase its number of subscribers by 250%, while also seeing a rise in advertising revenue due to better audience targeting and first-party data collection.

ELLE

Alexy Souciet

SEO Manager