Case Study: Challenges builds a thriving premium strategy with Poool

How the French publisher transitioned from a free to thriving premium strategy, collecting data, leads and subscribers with ease

Challenges, a French-language print and digital magazine, faced the challenge of transitioning from offering its digital content for free to implementing a successful premium subscription strategy. They partnered with Poool, choosing their platform for its flexibility and the supportive expertise of its team to guide this significant change.

Poool implemented a data-centric solution featuring survey walls and tailored user journeys segmented by reader engagement levels. This approach allowed Challenges to gather thousands of leads and tens of thousands of survey responses, leading to a vastly improved understanding of their audience. As a direct result, Poool's solution helped Challenges generate hundreds of digital subscribers in a very short time while also improving the overall user experience with adapted journeys.

Challenges

Clémence Baudouin

Head of Digital Projects