Case Study: Le Petit Journal boosts subscriptions, donations, and engagement with Poool

How LPJ launched their premium strategy with Poool whilst collecting data and reader donations

Le Petit Journal, a publication for French expats, wanted to establish a new, predictable subscription revenue stream without jeopardizing their existing advertising and reader donation model. They turned to the vendor Poool to implement a premium strategy that would allow them to convert readers while collecting valuable first-party data.

The solution from Poool involved implementing a tailored conversion journey with various walls, including optional donation and registration steps. Through continuous testing and optimization in Poool's platform, including A/B testing and creating device-specific paywalls, Le Petit Journal significantly improved performance. Results included a 432% increase in click-through rates for one edition and a 200% increase in mobile CTRs. Poool's tools provided the autonomy to refine their strategy, leading to a successful and ongoing premium content model.

Le Petit Journal

Eléonore Dhellin

Head of Marketing