Case Study: EBRA Group boosts subscription conversions with Poool

How EBRA group optimized their subscription conversion rates across all 9 brands thanks to a culture of experimentation, learning and optimizing

EBRA Group, a major French regional media group, faced the challenge of needing autonomy to manage its digital subscription strategy across its nine brands without constant technical support. The company turned to the vendor Poool for its Poool Access audience conversion platform and its consultancy services to gain control and implement tailored user journeys for its audience.

Poool's solution involved implementing a culture of experimentation with continuous A/B testing and innovative strategies like hybrid and temporary paywalls. Through this partnership and working with a Poool consultant, EBRA integrated subscription offers directly into its paywall. This led to a significant and measurable impact, with click-through rates increasing by 97% and conversion rates increasing by 37% across their brands.

EBRA Group

Emilie Courmont

Acquisition Project Manager