Case Study: Mediacités boosts conversions and audience insights with Poool

How the digital-first, independent publisher is using Poool to maximize conversion rates, gain valuable insights about their audience and personalize user experiences

Mediacités, a French member-funded investigative publisher, faced challenges with their static paywall model. It did not allow for audience personalization, made A/B testing difficult, and was overly tech-dependent for their external development team. They turned to Poool's Paywall solution to increase their subscriber base and gain control over their strategy.

By implementing Poool, Mediacités gained full autonomy to manage their subscription strategy without relying on their tech team. They used the platform to segment audiences, run A/B tests, and deploy personalized user journeys, including donation and newsletter walls. This allowed them to maximize conversion rates and gain valuable audience insights, significantly improving their approach to subscriber acquisition.

Mediacités

Kevin Arquillo

Marketing & Communications Manager