Case Study: La Croix increases traffic, engagement, and subscriptions with Poool Paywall

How have La Croix increased engagement, conversion rates and traffic simultaneously with a paywall

The English Catholic publisher La Croix International faced the challenge of integrating a paywall without sacrificing its website traffic and reader engagement, while also aiming to grow its subscriber base. They partnered with the vendor Poool to find a solution using its paywall and dashboard tools.

Poool's solution involved creating a customized conversion funnel that used A/B testing and segmentation to present different user journeys, including newsletter walls and free articles, before requesting a subscription. This strategy allowed La Croix to dramatically increase its conversion rate, doubling its number of subscribers within a year. Simultaneously, the publisher grew its website traffic and collected five times more email addresses for its newsletter.

La Croix