Case Study: Boursier.com grows registered users and subscription revenue with Poool

How Boursier dramatically increased their registered user base to learn about their audience, increase ad revenue and convert them into subscribers

Boursier.com, a French economy and finance news publisher, partnered with Poool to optimize their existing freemium paywall strategy. Their challenge was to increase their base of registered users to learn more about their audience and boost subscriptions, all without negatively impacting their advertising revenue or the number of page views.

Poool's solution involved A/B testing a metered wall on a portion of their audience, which allowed readers a few free articles before requiring them to register for a free account. This strategy, implemented using the Poool Dashboard, successfully increased the registered user base by 25% and generated subscriptions without affecting pageviews. As a result, Poool became the main source for new members on the Boursier.com website.

Boursier.com

Renaud Coldepin

Digital Marketing Director