Case Study: The Africa Report boosts subscriptions with Poool

How The Africa Report integrated Poool’s paywall into their website in just a few days, adapting every aspect to match their branding and strategy

The Africa Report, an English-language magazine covering African news, sought a dynamic paywall solution to transition from a static model used by its parent company. They needed a flexible system to segment audiences and personalize user journeys, moving beyond a hard paywall that blocked content. They chose Poool's paywall solution to implement a more consumer-centric approach.

Poool implemented a dynamic paywall and registration system, which was integrated in just two days. This allowed The Africa Report to collect first-party data, run targeted promotions, and increase user engagement by offering content in exchange for guest account creation. The solution successfully generated high-quality leads with a greater propensity to subscribe and provided the tools to continuously optimize their strategy. Poool's platform gave the marketing team full autonomy to easily customize and manage the paywall.

The Africa Report