Case Study: Journal du Dimanche grows subscriptions and leads with Poool Access

How JDD employ micro conversion steps such as newsletter signup and registration to monetize their audience without negatively influencing engagement or advertising revenue

Journal du Dimanche, a weekly Sunday newspaper publisher, sought to launch a digital subscription model to monetize its loyal readers. The challenge was to make readers aware of and convert them to premium offers without negatively impacting user engagement or decreasing their existing advertising revenue. To address this, they partnered with Poool and implemented its dynamic paywall solution, Poool Access.

Poool implemented a flexible strategy, beginning with simple paywalls and then utilizing extensive A/B testing. This evolved into a fully dynamic wall that segmented the audience, presenting customized journeys such as offering newsletter signups to less-engaged users. This approach allowed Poool to help Journal du Dimanche collect over 100,000 new newsletter subscribers, nurturing them towards paid subscriptions while maintaining engagement. The publisher was highly satisfied with Poool's intuitive dashboard and the solution's ability to simultaneously increase engagement and conversions.

Journal du Dimanche

Alexandre Jas

Head of Digital Marketing & Product