Case Study: Journal du Dimanche boosts audience acquisition and conversions with Poool

Audience Acquisition and Conversion with upday x Poool

Journal du Dimanche (JDD), a French weekly publisher, faced the challenge of balancing two competing goals: audience acquisition through its partnership with the news aggregator upday and audience conversion via Poool's paywall and registration wall. The vendor, Poool, helped JDD reconcile these needs, as upday required open access to content for featuring, while Poool's strategy involved gating premium content to drive subscriptions.

The solution implemented by Poool utilized its code-free trigger feature to create a unique journey for users arriving from upday. This adapted scenario provided free access to premium articles and a newsletter signup before presenting a paywall, allowing JDD to maintain its upday visibility while generating leads and promoting subscriptions. The results for JDD included maintaining a key traffic source (9% of monthly visitors) while collecting an average of 16 emails per day for lead generation.

Journal du Dimanche

Bertrand de Volontat

Head of upday France