How Barilla tapped into creative data to transform their marketing measurement
Barilla
Mariama Kamanda
Global Head of Analytics

CreativeX, formerly known as Picasso Labs, powers creative excellence for the world’s most loved brands. By analyzing creative at scale, their technology aims to advance creative expression through the clarity of data. Used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, and more, CreativeX measures and improves creative efficiency, consistency, and effectiveness across all their creative content worldwide.
Showing 5 CreativeX Customer Success Stories
Barilla
Mariama Kamanda
Global Head of Analytics
Bayer
Patricia Corsi
Chief Marketing and Information Officer
Heineken
Bram Reukers
Global Smart Creative Lead
Mondelez International
Laetitia Lacour
Global Digital Senior Manager
Nestlé
Aude Gandon
Global CMO
No matching case studies