Case Study: Bayer achieves creative excellence and a 24-point quality lift with CreativeX

Bayer boosts creative quality 24 points with CreativeX

Bayer Consumer Health lacked a consistent global approach to measuring and improving the quality of its digital advertising creatives. The company partnered with vendor CreativeX to address this challenge by implementing its Creative Quality Score (CQS) as a single, unified KPI to define and track creative excellence.

Using CreativeX's technology and data, Bayer scaled the CQS measurement across 4 regions, 43 markets, and 59 brands. This initiative resulted in a 24 percentage point increase in its global Creative Quality Score within a year. The improvements driven by CreativeX also led to significant business impact, including a 107% increase in brand lift on YouTube and reduced CPM and CPC costs on Google and Meta.

Bayer