Case Study: Nestlé achieves 66% ROI on Meta with CreativeX

Nestlé drives 66% ROI on Meta with CreativeX

Nestlé, the world's largest food and beverage company, faced the challenge of modernizing its 50-year-old marketing practices across its vast portfolio of 2000+ brands. Their goal was to shift to a digital and audience-first approach, a monumental task complicated by countless external partners. To address this, they partnered with the vendor CreativeX and its technology to automate and measure creative best practices.

CreativeX's solution measured real-time adherence to nine creative best practices, which helped to simplify Nestlé's creative process. This implementation resulted in a 15% overall increase in their Creative Quality Score (CQS). Most significantly, ads with a high CQS delivered a 66% return on investment on Meta, demonstrating the powerful impact of the partnership with CreativeX.

Nestlé