Case Study: Barilla boosts ad performance and media efficiency with CreativeX

Barilla boosts completed view-through rate 9.15% with CreativeX

Barilla, a global leader in pasta, sought to leverage creative excellence as a competitive advantage in its digital advertising. To achieve this, the company partnered with vendor CreativeX to embed data into its marketing decisions and gain an objective understanding of its ads' media suitability using the Creative Quality Score (CQS).

By implementing CreativeX's CQS across 12 brands in 34 markets, Barilla maximized media spend efficiency by preventing wastage on low-quality ads. The solution also enabled the company to measure the impact of creative decisions at scale and connect creative quality directly to performance. For every 10% increase in its Creative Quality Score, Barilla saw a 9.15% cheaper completed view-through rate.

Barilla