Case Study: Bayer drives creative effectiveness with CreativeX

How Bayer drove effectiveness through the Creative Quality Score

Bayer, a global healthcare marketing leader, wanted to modernize consumer health and drive more effective creative across its markets. To help address this challenge, Bayer worked with CreativeX and its Creative Quality Score (CQS) to establish a consistent creative KPI that teams could rally around.

CreativeX implemented CQS to track 15 creative elements and help Bayer benchmark and improve creative execution at scale. The partnership delivered a 24-point increase in Creative Quality Score and a 107% improvement in brand uplift on YouTube, including ad recall and awareness.

Bayer

Patricia Corsi

Chief Marketing and Information Officer