Case Study: Bayer achieves better creative performance with CreativeX's Creative Quality Score

Bayer boosts brand lift 107% with CreativeX

Bayer, a world-leading consumer healthcare provider, faced the challenge of maximizing the impact of its digital media spend across its vast global operations. The company lacked a consistent, data-driven method to measure and ensure the quality of its creative assets, leading to potential inefficiency. Partnering with CreativeX, Bayer implemented the Creative Quality Score (CQS) to objectively track its ads' adherence to digital platform best practices.

Using CreativeX's technology, Bayer analyzed thousands of assets to ensure only high-quality creatives were launched. This data-backed approach empowered teams to make informed decisions, leading to significant results. The solution helped Bayer surpass the industry CQS benchmark by 22 percentage points, achieve almost 2% cheaper CPM and CPC on Google and Meta, and realize a 107% increase in brand lift on YouTube.

Bayer