Case Study: Bayer achieves a 24-point Creative Quality Score increase with CreativeX

Bayer drives creative effectiveness by 24 pp with CreativeX

Bayer, a leader in healthcare marketing, partnered with the vendor CreativeX to address the challenge of driving creative effectiveness at scale. The company sought to rally its global teams around a consistent creative key performance indicator to help unleash creative excellence and modernize its consumer health marketing efforts.

Through its work with CreativeX, Bayer utilized the Creative Quality Score (CQS) to track 15 creative elements. The solution delivered significant results, including a 24 percentage point overall increase in its Creative Quality Score and a 107% improvement in brand uplift on YouTube, measured through ad recall and awareness. CreativeX enabled Bayer to achieve these gains and improve its marketing effectiveness.

Bayer