Case Study: Heineken drives 50% brand uplift with CreativeX

How Heineken drove 50% in brand uplift

Heineken, the 150-year-old global beverage company with operations in over 190 markets and more than 300 brands, needed a way to run consistent, effective advertising at scale. To address this challenge, it worked with CreativeX and its creative measurement technology to analyze image and video assets across hundreds of campaigns and identify the creative elements that most affected performance.

CreativeX then helped Heineken map key creative elements to business impact and deploy real-time creative quality measurement across brands, markets, and agency partners. The result was a 50% improvement in Creative Quality Score, with four essential creative elements linked to brand uplift and a 50% incremental lift in brand value on Facebook.

Heineken

Bram Reukers

Global Smart Creative Lead