Case Study: Barilla improves marketing measurement and reduces media wastage with CreativeX

Barilla lowers CVTR costs by 9.15% with CreativeX

Barilla, a world leader in pasta, embarked on a multi-year creative transformation journey to put data at the heart of its marketing decisions. The challenge was to gain global visibility into their content efforts across numerous brands and markets to eliminate media wastage from underperforming assets. They partnered with the vendor CreativeX to address this.

CreativeX implemented its Creative Quality Score (CQS) solution for Barilla. This mapped 12 essential creative elements to a single business metric, enabling data-driven creative decisions at scale. The results achieved included a 9.15% reduction in cost per view-through rate for every 10% increase in their CQS.

Barilla