Case Study: Nestlé Indonesia achieves a 207% Creative Quality Score increase with CreativeX

Nestlé Indonesia boosts Creative Quality Score by 207% with CreativeX

Nestlé Indonesia faced the significant challenge of measuring adherence to digital marketing best practices across its complex organization. Its teams had KPIs for creative quality that were impossible to track, leaving them unable to verify if their agency partners' assets were effectively built. To solve this, they implemented the data platform from vendor CreativeX.

The solution from CreativeX provided Nestlé Indonesia with the raw data and a key metric called the Creative Quality Score (CQS) to measure performance. By building new processes and communicating broadly, the market increased its CQS from 30% to 92%, a 207% improvement. This success paved the way for a global Nestlé rollout, with a recent study showing that ads with a higher CQS achieved a 66% higher return on ad spend on Meta.

Nestlé Indonesia