Case Study: Nestlé achieves 66% ROI on Meta with CreativeX

How Nestlé drove 66% return on ad spend on Meta

Nestlé, the world’s largest food and beverage company, needed to modernize 50-year-old marketing practices across 186 markets and 2,000+ brands as it shifted to a digital- and audience-first approach. CreativeX helped by providing technology to automate and measure adherence to creative best practices, giving Nestlé a clearer, data-driven way to simplify and improve the creative process.

With CreativeX, Nestlé mapped nine essential creative elements to a single business metric and tracked performance in real time. The result was a 15% overall increase in Creative Quality Score (CQS) and a 66% ROI on Meta for ads with a high CQS, showing measurable business impact from CreativeX’s solution.

Nestlé

Aude Gandon

Global CMO