ResponseTap B2B Case Studies & Customer Successes

ResponseTap came about over a few beers in a university bar, and a conversation between Ross and Richard about the disconnect between online and offline customer journeys. Within two years, they had launched their campaign level tracking project, the first in Europe to be integrated with Google Analytics. Two years later and visitor level tracking was live, the business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising techology start-ups in Europe. Today, having raised £4m in funding, the business has 80 staff, 50 new customers every month, offices in London, Manchester and Atlanta, and billions of web visits, phone calls and associated transactions processed every day.

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ResponseTap B2B Case Studies & Customer Successes

Case Studies

Aviva achieves 121% rise in calls and accurate online-to-phone attribution with ResponseTap

Cruise1st drives more inbound phone sales and achieves channel attribution with ResponseTap

DealerOn achieves 95% click-to-call attribution and wins more business with ResponseTap

Go Ape achieves higher conversions and complete online–offline customer visibility with ResponseTap

Hiscox achieves clear customer journey insight and marketing ROI visibility with ResponseTap

I-COM achieves improved campaign optimization and marketing ROI visibility with ResponseTap

iProspect achieves evidenced ROI and full offline conversion visibility with ResponseTap

James Villa Holidays tracks £6 million in contact-centre revenue with ResponseTap

Mount Sinai Medical Center achieves dramatic call and lead growth with ResponseTap Call Intelligence

Netstar achieves clearer marketing insights and £10,000+ marketing savings with ResponseTap

NFU Mutual achieves 90%+ call outcome matching and optimised marketing spend with ResponseTap Smart Match

Search Laboratory maximizes ROI with ResponseTap

Search Station achieves clear offline sales attribution and a jump in tracked PPC conversions with ResponseTap

Shelter achieves measurable ROI and optimised local PPC for furniture donations with ResponseTap

TUI Group achieves 50% reduction in cost per lead and increased web-generated revenue with ResponseTap

Virgin Money achieves top‑quartile cost‑per‑call efficiency and optimized marketing spend with ResponseTap

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