How We Helped Aviva Build an Accurate Picture of Its Customers’ Sales Journeys
Aviva

ResponseTap came about over a few beers in a university bar, and a conversation between Ross and Richard about the disconnect between online and offline customer journeys. Within two years, they had launched their campaign level tracking project, the first in Europe to be integrated with Google Analytics. Two years later and visitor level tracking was live, the business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising techology start-ups in Europe. Today, having raised £4m in funding, the business has 80 staff, 50 new customers every month, offices in London, Manchester and Atlanta, and billions of web visits, phone calls and associated transactions processed every day.
Showing 16 ResponseTap Customer Success Stories
Aviva
Cruise1st
Simon Hoe
Global Head of Ecommerce & Digital
DealerOn
Ray Alvarez
Director Product Development
Go Ape
Sophie Howard
Digital Manager
Hiscox
Aytug Ozeli
Digital Insight Analyst
I-COM
Dan Beardshall
Head of Business Development
iProspect
Phil Tolliday
Adops & Attribution Manager
James Villa Holidays
Martyn Ansell
Head of Digital Marketing & Ecommerce
Mount Sinai Medical Center
Marisel Chavez
Director of Marketing
NetStar
Sarah Robson
Marketing Manager
NFU Mutual
Laura Dowson
Digital And Acquisition Analyst
Search Laboratory
Angus Hamilton
Chief Technology Officer
Search Station
David Wilkinson
Founder And Director
Shelter
Alastair Ball
Search Marketing Manager
TUI Group
Jo Bradbury
Digital Acquisition Manager
Virgin Money
Anna Robinson
Digital Campaign Manager
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