Case Study: Mount Sinai Medical Center achieves dramatic call and lead growth with ResponseTap Call Intelligence

ResponseTap Delivers Significant Returns for Mount Sinai Medical Center

Mount Sinai Medical Center ran a broad mix of offline and online marketing — from TV and movie ads to direct mail and PPC — but couldn’t tell which activities were actually driving inbound phone calls and patient inquiries. Without call-level visibility, media planning and budget allocation relied on guesswork.

By implementing ResponseTap’s Call Intelligence, Mount Sinai gained precise visibility into which campaigns, keywords and channels drove calls and conversions, allowing them to reallocate spend and optimize both online and offline campaigns. Over two years this data-driven approach boosted performance dramatically, helping secure more marketing budget and delivering headline results: 1193% more calls from SEO, a 1073% increase in leads and a 200% rise in PPC conversion.

Mount Sinai Medical Center

Marisel Chavez

Director of Marketing