Case Study: Go Ape achieves higher conversions and complete online–offline customer visibility with ResponseTap

Go Ape Takes Conversion Rates to New Heights

Go Ape, a UK outdoor adventure company, relied heavily on phone calls to convert consultative corporate reservations but lacked call intelligence. Without tracking, it was difficult to understand customer journeys or route callers efficiently, limiting personalization and conversion.

In 2013 Go Ape implemented ResponseTap’s dynamic numbers, location-specific DDIs and Google Analytics integration to track the full online-to-offline journey. Calls now go straight to dedicated Team Building Agents at each of 31 locations, enabling tailored conversations, higher conversion rates, and richer data that lets marketers optimize channels and geographic targeting.

Go Ape

Sophie Howard

Digital Manager