Case Study: Cruise1st drives more inbound phone sales and achieves channel attribution with ResponseTap

How Cruise1st Drives More Inbound Phone Sales

Cruise1st is a multi-channel travel retailer with its own 24-hour TV channel, a brick-and-mortar store (with VR ship tours) and extensive digital and offline marketing. Because phone calls drive 90% of its conversions, the company needed a reliable way to track, attribute and optimise call-driven sales across channels.

Cruise1st deployed ResponseTap across all marketing channels and adopted the Smart Match feature to tie revenue and profit to individual calls. This gave the team near-full channel attribution and clear ROI by channel, enabling smarter spend optimisation and driving more inbound phone sales.

Cruise1st

Simon Hoe

Global Head of Ecommerce & Digital