Case Study: Search Station achieves clear offline sales attribution and a jump in tracked PPC conversions with ResponseTap

Call Tracking was a must have from day one for Search Station

Search Station, a performance marketing agency co-founded by David Wilkinson, faced a common challenge: many client sales came by phone but weren’t attributed to specific campaigns, leaving the agency unable to prove its impact or optimise budgets. Without call tracking, Search Station risked losing credit for significant offline revenue and weakening client relationships at renewal time.

By integrating ResponseTap call tracking into their tech stack, Search Station could attribute calls to campaigns, channels and keywords, enabling data-driven optimisation. The agency uncovered previously hidden revenue—about £300,000 per month for one client—and boosted tracked PPC conversions from 3 to 70 for a major account, improving campaign performance, ROI and client retention while clearly demonstrating their value.

Search Station

David Wilkinson

Founder And Director