Case Study: I-COM achieves improved campaign optimization and marketing ROI visibility with ResponseTap

Meet I-COM: A ResponseTap agency partner

I-COM is a full-service digital agency that partnered with ResponseTap to solve a common client challenge: understanding and attributing phone-call conversions alongside paid and organic campaigns. Clients needed quality, accurate call data to close the loop on marketing spend and demonstrate where leads were coming from.

I-COM uses ResponseTap’s Call Intelligence to link calls to specific campaigns and keywords, giving the team detailed attribution and performance data. As a result, they can report back clearly to clients, optimize campaigns and keywords based on real call performance, and demonstrate improved ROI from more informed media decisions.

I-COM

Dan Beardshall

Head of Business Development