Case Study: DealerOn achieves 95% click-to-call attribution and wins more business with ResponseTap

ResponseTap helps DealerOn Win More Business

DealerOn builds and optimised websites and paid-search/SEO platforms for car dealers and OEM programs, delivering guaranteed ROI through high-converting PPC and top search rankings. Their challenge was incomplete visitor-level call tracking and lack of 360° attribution—especially for mobile and SERP click-to-call traffic where prospects often never reached the client site—making it hard to prove which channels and keywords drove calls and conversions.

ResponseTap’s Call Intelligence and REST API provided flexible, visitor-level call tracking and lightweight event capture of click IDs, stitching multi-visit journeys (even up to a year apart) to attribute calls down to keyword level. The solution enabled DealerOn to match 95% of click-to-call calls, improve campaign performance with reliable call data, grow OEM and SEM business, and continue innovating with ResponseTap’s support.

DealerOn

Ray Alvarez

Director Product Development