Case Study: Hiscox achieves clear customer journey insight and marketing ROI visibility with ResponseTap

Why ResponseTap is vital for Hiscox

Hiscox, a provider of home and business insurance, found customers often researching online before calling to buy or enquire. The Marketing team lacked visibility into those phone-driven touchpoints and needed a way to plug an analytics gap to uncover the true customer journey and accurately measure marketing ROI.

Hiscox implemented ResponseTap to capture and connect phone interactions with digital data, integrating with existing systems to reveal the end-to-end customer journey. The solution gave the team clearer insight into which marketing activities drive inbound calls and improved their ability to quantify marketing ROI and make better-informed decisions.

Hiscox

Aytug Ozeli

Digital Insight Analyst