Case Study: Netstar achieves clearer marketing insights and £10,000+ marketing savings with ResponseTap

Netstar found that better marketing insights needn’t be a headache when they switched

Netstar, a leading London managed IT support and technology consultancy, relied on call data to link calls to marketing touchpoints and plan budgets. Their existing call tracking provider offered poor support and a difficult-to-use system, leaving the marketing team without reliable caller insights — so Netstar needed sharper tracking, simple usability and a seamless transition.

They switched to ResponseTap with hands-on onboarding and a thorough tracking-code audit, gaining an intuitive dashboard that links calls to every online and offline marketing activity and provides built-in attribution. The new setup delivered real-time clarity for budget decisions: Netstar stopped one underperforming lead activity, saved over £10,000, reallocated spend to more effective campaigns and gained a fuller view of the customer journey.

NetStar

Sarah Robson

Marketing Manager